Our Story


We are Mitra The Label, designed and made in the UK.

Our swimsuits are handmade to order, with orders taking up to 2 weeks to be made before they are shipped. Please take this into consideration when ordering. If you need your swimsuit for a specific date, please leave a comment when ordering or contact us as soon as possible. Please check your estimated delivery time for your country in Shipping & Returns.

 Our aim is to encourage people to shop more sustainability and change the fashion industry to be sustainable and eco-friendly because currently, it is responsible for 10 % of annual global carbon emissions. We want you to shop and have a love for fashion without compromising style or damaging our planet.

All Mitra The Label swimsuits are made from recycled materials from our oceans and industrial waste. We also ship our swimwear in biodegradable packaging. In the next few months, we will be releasing biodegradable hygiene liners, for when trying on your swimsuit. As we stand by minimizing waste, we want biodegradable and recyclable packaging at Mitra The Label, so we currently do not use hygiene liners, due to them being made out of plastic, so please wear underwear when trying on your swimsuits. Our biodegradable liners will not be available until the end of June/July. 

Here at Mitra The Label we want to be so much more than just swimwear. We want to create a community that celebrates sustainability, highlighting brands who care and enable all of us to make the best choices. We'd like to think our swimwear pieces can be worn in day to day life. 

To read and learn more about the brand and our founder's story, please click here.

Buying from Mitra the label, you are supporting a small female business, that is committed to sustainable, ethical and planet-friendly practices.

Our Mission

Our collections are for every BODY. Each of our products is designed with a women's body in mind, making her feel like the most confident and beautiful self. 

We are SUSTAINABLE. We are on a mission to create a brand that uses and creates products that are 100% recyclable (and up-cycled). We are 88% there.  

We create beautifully designed swimwear pieces, which care for the environment without breaking the bank. Our swimsuits are affordable but slightly higher compared to the high street and fast fashion brands, as our price reflects everything from being handmade to order, sustainable/recycled fabric and the quality of our swimsuits.