About Us

We're MITRA THE LABEL - Established in 2020 in Bristol (UK), with a purpose to create stylish, high-quality & eco-friendly swimwear for women around the globe. We’re on a mission to prove that sustainability doesn’t compromise ‘sexy’ and we want you to look and feel your absolute best no matter where you are. 

Because we want Mitra The Label to be more than a company that minimises harm, we also strive to be a force for change.

"To build a sustainable future, we must first evolve our ways."

Aimee Brazilian Bikini Bottoms - Mitra The Label

Made in the UK

This is where the magic happens.

Every Mitra The Label garment is lovingly and ethically made to order in Bristol. By crafting our swimwear locally, we reduce carbon emissions, minimise waste, and ensure the highest quality standards.

Sofia High Cut Bikini Bottoms - Mitra The Label

We care about the planet

We use only eco-conscious fabrics and sustainable packaging.

Finding environmentally friendly solutions for everything we do is our passion. While we don't claim to be perfect, we are committed to continually improving, evolving, and being 100% transparent.

Bella Triangle Halter Bikini Top - Mitra The Label

Quality & timeless designs

The way you look and feel in our clothing matters to us most, and the longer your clothes last, the better it is for you and the planet. That's why we focus on impeccable quality to ensure you can wear your pieces year after year. he flattering cuts, timeless colours, and versatile and reversible separates are simply added benefits.

Our founder

Meet the founder, Emily, who started her career as a knitwear designer and learning experience developer.

Emily's collection is timeless, accessible and better for the planet. Premium quality pieces you can trust, feel amazing in and wear year after year. After all, sustainability shouldn't have to compromise 'sexy'.

"I want to express my deepest gratitude for supporting my small business. I hope that MITRA THE LABEL is a place where you can shop with confidence, knowing that both you and our planet are always our top priorities. Should you have any questions or thoughts, please don't hesitate to reach out."

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