We're passionate about our purpose, our people and our planet.
Mitra The Label is driven by a mission to engage in ethical and sustainable practices. Every business decision we make is considered and evaluated from an environmental perspective.
Therefore, we have based Mitra The Label’s sustainability ethos on 4 core principles: Conscious making, Circular Material, Transparency and Forever about fit and confidence
Conscious Making
We fully embrace the concept of less but better and our intention at Mitra The Label is to create swimwear that lasts a lifetime. Its timeless design, exceptional quality, and advanced craftsmanship ensures that it will endure through endless use and seasons.
Since the beginning back in May 2020, when we first launched, Mitra The Label has been making all garments in the UK. Our production process is designed to have minimal environmental impact as we make everything to order (unless the item is part of our sale), so we only make what is needed.
We are always looking for ways to evolve and do more for the planet, so to minimise waste and work towards a zero-waste approach, we create products from our fabric remnants and in Summer 2022 we started to experiment with how we can minimise our waste even further.
Circular material
We are committed to reducing our waste and use of raw materials.
